What Are The Different Types Of SEO And How To Use Them
There are different types of SEO services that focus on different elements of search engine optimization, blogging and online visibility. To better position search engines such as Google and Bing, one should adopt various types of SEO services in the site.
Similarly, websites that are more popular tend to rank higher on Google than sites that are less popular.
That is to say, the popularity of a website also depends on the types of SEO focused on;
- Website infrastructure and
- Content
In this blog, we are going to discuss;
- What are the different types of SEO?
- What are the functions of SEO types and How to use them?
- Which SEO is best for the long run?
What are the different types of SEO?
There are 7 types of SEO we come across while dealing with SEO. They include;
- On-page SEO,
- Off-page SEO,
- Technical SEO,
- White Hat SEO,
- Black Hat SEO,
- Content SEO, and
- Negative SEO.
These SEO types have their own unique features in optimizing a website to rank higher on Google.
Relevant: What tools do you need for SEO – Everything You Need To Know
What are the functions of types of SEO and How to use them?
Now we understood the different types of SEO, let’s look into the functions and uses them.
Technical SEO involves optimizing the backend so that your website runs smoothly and increases your ranking. It largely helps Google bots search, interpret, and index pages on your website for future use.
On-Page SEO involves;
- Creating high-quality content for the sole purpose of making it useful to your website visitors,
- Adding meta-tags to help Google bots understand your content,
- Using HTML tags to highlight headlines and other content, and
- Ensuring that there are no broken links or duplicate content on the page.
Off-page SEO is a technique you can use to promote your website on the Internet. They include social networking, backlinks (link building), and guest posting. And, they focus on organic SEO and local SEO services.
Bonus post: Conquer your fear of Social Media Marketing strategy
White Hat SEO techniques are tactics that Google recommends to help your site achieve a higher ranking in results. In other words, they adhere to Google’s search engine guidelines, therefore it leads to positive results for your business.
Black Hat SEO is a term that describes measures that are taken to trick search engine algorithms. Moreover, some people see Black Hat SEO as a different kind of SEO. Subsequently, it can create confusion, especially for beginners.
Know this: In 2006, BMW was banned from using search results for the use of front door pages. Doorway pages are a black hat technique that reuses the same content with only minor changes to the game for search engines to attract customers.
Content SEO is all about the quality of content and what makes it better. Most importantly, publishing great content that users love and that search engines understand is a winning combination.
Know this: Interactive and Quality content is the important factor for SEO success, which is why it is seen by many as a type of SEO.
Negative SEO practices focus on;
- Building unnatural or undesirable links to a competing website,
- Stealing its content,
- Publishing negative reviews,
- Hacking its website, and
- Altering its content.
Which type of SEO is best for the long run?
White Hat SEO is the best type of SEO because they are a reliable way to improve and optimize your SEO ranking over time. In the same vein, it refers to optimization techniques that adhere to Google search engine guidelines.
It includes all the organic methods of optimization. For example, using appropriate;
- Target keywords,
- Title tags,
- Quality content,
- Site speed,
- Easy website navigation, etc.
Above all, these qualities let Google know about the user-friendliness of your website. Consequently, your website becomes a search engine’s favorite to crawl. So when you become Google’s dear friend, there is nobody who can stop you from ranking high.
Know this: White Hat SEO is also called Ethical SEO.
Bonus post: About Keywords: Everything you need to know – Part 1
Conclusion
Firstly, these are not the only things you can do on your site to optimize it. In addition, you should also consider external factors (Domain name, age, authority, etc) that can affect your rankings.
In short, these different types of SEO help to strengthen and influence the relationship between your website and SEO. This includes strategies to build up a good reputation and authority.
One more reason to use the different types of SEO to optimize your site is that Google recognizes that your content is valuable and will showcase it.
What Is The Relationship Between SEO And Website Design
What people don’t realize is that the correlation between SEO and Website design can have a huge impact on your content.
SEO is a crucial design concept for your website. For high-quality content and the right link building to deliver good results, web design must do SEO justice.
If your website design and SEO are in the right place, websites will be ranked higher for sure. Consequently, it attracts more users to your business.
What are the benefits of SEO-friendly website design?
The benefits of an SEO-friendly website design results when your SEO team and your web development team work together.
It is no secret that mobile compatibility, including fast loading times, structure, and readability on mobile devices, is of paramount importance.
When putting together your customer site, there are two important things to consider:
- Consumers and
- Search engines.
Relevant post: A brief history of SEO: Every Marketer should know
They need a creative, user-friendly, and well-designed website to help consumers find what they want to buy. You also need an SEO-friendly website optimized for search engines so that you appear on Google when consumers search for your products.
Know this: The conflict for the operator of a website with hundreds of available products becomes a balance between a user-friendly website and SEO-friendly content.
What makes a bad website design/poor web design?
Poor web design can make it impossible for users to read what they find on your site.
Poor website design might;
- Have pages that block content in strange places, or
- Have too many hyperlinks that do not serve a clear purpose, and
- Lose the audience you could bring to your site.
Pro-Tip: The more you work on improving your SEO and Website design, the more traffic your website is going to gain.
What are the criteria that web designers should follow to create a good website?
Now that you understand the link between website design and SEO, let’s take a look at some of the specific aspects of your website that influence SEO and how you can optimize it with web design. The basic design elements on your website are of course determined by your designer. Designers have very few options when it comes to the code they use to represent the most important design elements of the website.
Relevant post: Why should you hire an SEO specialist?
To provide your visitors with the information they need to become a customer, your website needs to be
- Functional and
- Visually appealing –
These two qualities that only the best designers can achieve. They can influence how people pay attention to your website.
As a web designer, you understand that creating a website that makes it easy for users to include your content makes the most of your money.
Know this: The speed of the site is one of the most important aspects of technical SEO, and it is also the main shortcoming of many sites. It has to be taken care of during the web development stage itself to rank higher.
SEO and website design depend on each other to optimize the effectiveness of a website and improve its online visibility.
How can I make my website SEO-friendly?
When considering best practices in website navigation, you must focus on solving the following two problems.
- The website navigation should be made easy and
- Optimize for search engines without compromising the user experience.
Few people believe that SEO is related only to the content, keywords, and domain names, but not to the website itself. They do not see the site as more than a vehicle for accessing the terms and information they are looking for.
Pro-Tip: Hire a strong web development team that struggles to simplify the visual and user aspects of the site.
Bonus post: Meet the incredible strategies of Digital marketing
Conclusion:
In short, SEO should be an integral part of your website design and redesign process. Website design and SEO are two sides of the same coin.
Your SEO team takes care of the marketing, content, and production side of things; while your web design team works on the backend of the application like code structuring and other key elements. SEO specialists and website developers have two different workplace needs. But both work toward the common goal of increasing their customers’ web traffic and ROI.
So, the best way to achieve this goal is for them to work together and, so to speak, to be on the same page.