What Is SEO And How To Use It – A Comprehensive Guide For SEO Beginners
The biggest challenge for today’s SEO beginners is execution, not know-how. If you are new to search engine optimization or need assistance with SEO basics, you may find this post useful.
Keeping up with competitors may sound a lot harder than it is, but most SEO beginners are confused to look at competitors’ data. Investing in the right competitive analytics tools is the best first step you can take to improve your SEO strategy.
How to explain SEO for beginners?
Search engine optimization is the process of optimizing a website to rank higher on Google’s SERP.
There are two different levels to help SEO beginners understand the process;
- Macro-level
- Micro-level
Relevant: What Are The Different Types Of SEO And How To Use Them
While the macro-level includes technical aspects such as website architecture, design, UX optimization, and website internationalization.
The micro-level includes focused content and page optimization such as intention matching and content optimization.
Pro-Tip: If you are an SEO beginner, much of your SEO efforts should be spent on content testing.
Where to start SEO?
When creating websites, your website should serve a clear purpose for your users. Each update should add value to the Web. And the website should provide useful content that users cannot find anywhere else on the Internet.
Before we get into the technical aspects of SEO, we should take a look at what people call page SEO analysis.
Page SEO is the process of promoting your site without having to work on it. Although SEO elements are good at informing search engines about your website. But, they do not rank websites at position one, the holy grail of SEO. The implementation of page elements on your website is not enough to guarantee a ranking
Pro-Tip: You can use Ahref’s Site Explorer to keep track of your organic traffic, the number of keywords your site represents, the organic position of your site for different keywords, and more.
What is an SEO audit?
An SEO audit is a complex process. It means analyzing several aspects of your business based on how they help you understand what is good and what you can improve.
Many things can be improved during an audit. They are;
- You can gain insight into your competition,
- Analyze your keywords and
- Improve the technical aspects of the website.
Why SEO audit is important?
If you are serious about your digital business, you should make sure that you perform an SEO audit. It is a mandatory and yet a standard procedure. Performing an SEO audit gives you a better insight into your website, individual pages, and overall traffic.
In contrast to a traditional audit, SEO audits are usually conducted for marketing purposes.
How important is SEO for small businesses?
It is important to consider the thoughts, feelings, and assumptions of your target audience before you market it. Choosing a keyword or feature in the title of your content, so that search engine crawlers know exactly what you are writing. As a result, it improves your chances of ranking searches.
For many small businesses and start-ups, all you need to know about SEO is to
- Properly understand the technical aspects of SEO,
- Understand the keywords you want to address, and
- Have a strategy for linking and sharing your pages.
Once you get this down, you will know a lot of information about how search engines rate websites and how you can position the website for business to generate more search traffic for search engines like Google.
Know this: No site can perfectly execute every single aspect of search engine optimization. There are specific cases and business types that have to deal with certain types of searches.
Bonus post: 8 ways realtors use digital marketing to boost sales
Conclusion
In the late 1990s and early 2000s, SEO was easy for companies to manipulate. Just put your keywords on your website and you would get traffic. But for end-users, it provided search results that were inconsistent in quality. New search engines arrived and that changed everything.
SEO requirements also change with the development of website content. Search engines are constantly changing the way their algorithms work, which means that you can never have a perfect SEO solution.
Although basic SEO is still the most efficient way to create links and drive search engine rankings. There has been a change in recent years as content marketing has become more important. And many people think that it works greater than traditional SEO and valuable in generating traffic for search engines.
What tools do you need for SEO – Everything You Need To Know
Analysis of websites using SEO tools is a significant part of search engine optimization. Being said, nothing is measured and nothing is improved without 100% correct SEO.
Compiling a list of SEO tools can be a daunting task. My goal here is to grab those we find most valuable in terms of SEO. Similarly, on the other hand, buffer those which we can use every minute on the internet to gain amazing insights.
Pro-Tip: The important part of setting up your SEO strategy is figuring out how you will track your performance using SEO tools.
Relevant: Why SEO Takes Time? Secrets Exposed For Its Long-Term Process
I try to keep everything as jargon-free as possible without insisting on the ability to act. It has to be simple, or at least the basics.
In the first part, to help you understand the basics,
We cover the three most important SEO tools for websites:
- Google Search Console,
- Google Analytics, and
- Rank Tracking Tools.
Google Search Console provides tools to help you submit your content to Google and monitor what you do with Google Search. Meanwhile, it can also send you notifications for any critical issues that Google has with your site.
Google Analytics is used to monitor website metrics. They include reports on;
- Real-time
- Audience
- Acquisition
- Behavior
- Conversions
Rank tracking tools, as the name it helps to trace the ranking of the website in SERP. The most popular rank tracking tools are;
- Rank Tracker,
- Position Tracking Tool from SEMrush,
- Rank Tracker by Ahref’s, and
- SERP Watcher by Mangools.
Add-on: Another nice feature of the SEO tools is the SERP Preview. This tool shows a preview of how your site will appear in search results. You can see how your titles and meta descriptions are optimized. Subsequently, you will get to know how to make changes if needed.
Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.” – Phil Frost, Main Street ROI
And also, with tools like Moz, SEO becomes a guessing game. We compare your website traffic and optimization with your competitors. We can see which sites and search terms (keywords) do well with their competitors and change our web practices to compete with them.
What is SEO without Coding?
Search engine optimization (SEO) is crucial these days. New trends such as the rise of language search and the machine learning revolution mean that you need to improve your SEO game if you want to be ahead today.
Playing SEO games doesn’t truly mean SEO without coding will not give you results. Coding is just a bonus point when you play with SEO. SEO does work fine even without coding.
Relevant: How To Perform SEO On WordPress Without Plugins
Does SEO require Coding?
To be honest, NO!! One doesn’t necessarily need to be a Coder or should have coding knowledge to plan and execute an SEO strategy. But yes, an acquaintance of coding does add some value to the content. Otherwise, it’s completely fine to perform SEO without coding.
Conclusion:
In short, SEO (Search Engine Optimization) is the process of making your website better in search engines.
For example, imagine trying to build a table with your hands. You need tools such as saws, tape measure, drills, screwdrivers, to name just a few. Certainly, if you want to build websites, you have to come up with something else. And that something else is what we call ‘SEO Tools’.
Bonus post: What Are The Different Types Of SEO And How To Use Them
In the same vein, SEO has become an enormous discipline in the last 10 years, and the above-mentioned SEO tools would not exist without the SEO experts behind them.
However, check twice whether you are implementing the technical aspects of SEO tools correctly. Use these tools to see how your content is created.
Above all, this was just a basic introduction to SEO tools. You can learn detailed information in our upcoming blogs.
Significance of Keywords Part 2:Target Keywords, SEO Keywords, Right Keywords
This post gives you some idea of how to choose and use target keywords, SEO keywords, and the right keywords as a part of SEO strategy.
Most search engines use crawling to check the consistency of the website concerning every keyword.
To be clear, keywords are an important part of SEO. In the same vein, keyword research can help you manage your digital marketing strategy.
Please refer to our previous blog on Understanding The Significance of Keywords Made Simple – SEO Keywords
It can show you which sites have the potential to rank, whether you are simply brushing up on your content for SEO or even citing your site’s ranking difficulties, such as industry and location rankings, and so.
Related: Digital Branding: The success formula
What is a target keyword?
A target keyword is an effective keyword that helps search engines understand what your content is all about. At the same time, it does help users find the information they need.
Strategically, using target keywords helps the search engine see your site in the same way people search for a keyword.
Relevant: How SEO keywords help you reach more audiences?
Non-relevant keywords are unlikely to be well placed on your site and very competitive target keywords are more likely to be at the top.
Therefore, choose the keyword-based solely on search volume and competition.
Know this: non-relevant keywords are the words or phrases which are not related to your niche.
How SEO keywords are used?
By using SEO keywords, you can;
- Be popular and profitable niches,
- Create competitive markets,
- Improve your marketing effectiveness,
- Rank search engines by topic,
- Drive traffic to your website, and
- Promote your products and services
Know this: Searching for keywords is the start, but it will also help you with email marketing.
Relevant: Learn how e-mail marketing works in just 5 minutes
What is keyword research in Digital Marketing/SEO?
Although keywords are the basis for all other SEO efforts, it is worth investing time to ensure that they are effectively organized and put into practice. And this is done by using keyword research techniques.
Hence, Keyword research is an important part of your SEO strategy that helps you to choose the right keyword suitable for your niche. Similarly, optimizing your website with SEO keywords can help you attract more traffic than website traffic.
How does keyword research work?
Keyword research works by finding and embedding LSI keywords in the content. After that, you can help Google understand the content better. The main keyword in your content sends a signal to the search engine that the keyword is related to a topic, and this leads to higher rankings.
Relevant: Difference between SEO and SEM
Know this: LSI (latent semantic indexing) are the TARGET KEYWORDS that understands Google’s algorithm better.
The main base of the keyword research strategy is the placement of keywords in the title.
Always include them to support your optimization efforts, such as
- Title,
- Slogan,
- Meta-tag and
- Description of your product or service
Pro-Tip: If you use SEO keywords in the meta description, make sure you use the keyword at least once or more than twice.
Additional post: How to consider content pieces for marketing?
Conclusion:
If you plan to use target keywords in your SEO content creation and marketing, you should be aware of how easy it is to achieve a good search position for your content by using them.
Also, understand their difficulty and at what point you can rank for each keyword opportunity.
The overarching goal behind SEO is not only to ensure that search engines can find content but also to optimize the content of your website to rank it well for the content you want to address.
You Should Hire an SEO Specialist/Company For Your Business: Here’s Why
Adopting SEO services to improve your business has become an inevitable strategy of marketing these days. This article clears your doubts on whether to hire an SEO specialist or not. Once your SEO tools and platforms are in place, you can start executing your optimization strategies.
On this blog, you will learn
- Why you should hire an SEO specialist to help your business grow?
- The best SEO services, and SEO company/companies in 2020.
- How SEO companies can benefit your business?
- What are the things you should search for when choosing the right partner for your SEO needs?
Related: Simple ways to optimize your website for SEO
Why you should hire an SEO specialist to help your business grow?
The SEO professional helps your business by organically increasing your website ranking and traffic.
SEO experts offer a wide range of SEO services to your business, including
- Website audit,
- Developing a tailored SEO strategy, and
- Implementing tactics that help the business achieve its goals.
Related: Blogging Basics: Search Engine Optimization
After completing the SEO Technical Review and Site Audit, they will help you to make your SEO plans for the future.
That’s why you should hire an SEO expert to monitor your websites. Consequently, the professional in your company is responsible for setting up and using the resources for the Google index.
Additional info: However, to get more information about strategic SEO services, please contact our SEO expert.
The best SEO services, and SEO company/companies in 2020.
The most experienced SEO companies in 2020 curate what they learn from site testing and industry analysis. Based on the results, they work with you to develop a tailor-made plan for your website.
The SEO company will take a look at the business sector. The company also looks at your websites to make sure you get the most out of your SEO services.
SEO companies implement customized optimization strategies once you’re done with your website.
Pro-Tip: You can find the right SEO consultant for your business by setting a budget and checking the SEO professional’s prices.
Additional info: If you want to learn more about how SEO can help you grow your business, contact us to discuss creating a bespoke SEO campaign.
Our Biorev digital professional team can provide local advice and give you a deep understanding of why SEO is important for business.
How SEO companies can benefit your business?
SEO companies provide services to their customers and help to increase the quality of traffic that comes to your website.
As a result, it improves your website’s ranking in Search Engine Optimization (SEO) search results.
These services aim to give you a high ranking in search results.
Pro-Tip: Do not forget how important it is to achieve a high ranking for your company on other search engines.
Most importantly, SEO companies that are honest about their services and prices, help you build a better relationship with them. Once they have gotten to know their audience, SEO companies can effortlessly decide what tactics to use to improve the SEO quality of their websites.
Related: A Brief History Of SEO: Every Marketer Should Know
What are the things you should search for when choosing the right partner for your SEO needs?
If you are not familiar with SEO, learning different strategies and integrating them into your SEO campaign can be an overwhelming process. This can take a lot of time and effort on your part, which is why some brands choose to partner with professional SEO agencies. If your organization has the right resources and can find a business that values revenue and long-term strategies that include additional marketing channels, then you should hire an SEO company.
Qualities of an SEO company with many years of experience can,
- Evaluate the goals of your website and those of your competitors, and
- Create a comprehensive plan to increase visibility in search.
Related: Guide to WordPress plugins
By recognizing changes in the design and content of the site, you can increase your chances of placing higher on the pages of search engine results.
The Bottom Line:
The right SEO specialist or an experienced SEO company will help you reach your long-term business goals along with generating leads and sales.
Pro-Tip: One of the most important things to look out for when looking for an SEO company is that the strategies that are tailored to each company’s unique goals (the overview).
Meanwhile, if you are looking for a company to help you search for SEO, you need to know what you want to achieve with your website.
And the effort to find an SEO company that helps you achieve your goals. It is also good to know if they can help your websites in the long run.