What Is SEO And How To Use It – A Comprehensive Guide For SEO Beginners
The biggest challenge for today’s SEO beginners is execution, not know-how. If you are new to search engine optimization or need assistance with SEO basics, you may find this post useful.
Keeping up with competitors may sound a lot harder than it is, but most SEO beginners are confused to look at competitors’ data. Investing in the right competitive analytics tools is the best first step you can take to improve your SEO strategy.
How to explain SEO for beginners?
Search engine optimization is the process of optimizing a website to rank higher on Google’s SERP.
There are two different levels to help SEO beginners understand the process;
- Macro-level
- Micro-level
Relevant: What Are The Different Types Of SEO And How To Use Them
While the macro-level includes technical aspects such as website architecture, design, UX optimization, and website internationalization.
The micro-level includes focused content and page optimization such as intention matching and content optimization.
Pro-Tip: If you are an SEO beginner, much of your SEO efforts should be spent on content testing.
Where to start SEO?
When creating websites, your website should serve a clear purpose for your users. Each update should add value to the Web. And the website should provide useful content that users cannot find anywhere else on the Internet.
Before we get into the technical aspects of SEO, we should take a look at what people call page SEO analysis.
Page SEO is the process of promoting your site without having to work on it. Although SEO elements are good at informing search engines about your website. But, they do not rank websites at position one, the holy grail of SEO. The implementation of page elements on your website is not enough to guarantee a ranking
Pro-Tip: You can use Ahref’s Site Explorer to keep track of your organic traffic, the number of keywords your site represents, the organic position of your site for different keywords, and more.
What is an SEO audit?
An SEO audit is a complex process. It means analyzing several aspects of your business based on how they help you understand what is good and what you can improve.
Many things can be improved during an audit. They are;
- You can gain insight into your competition,
- Analyze your keywords and
- Improve the technical aspects of the website.
Why SEO audit is important?
If you are serious about your digital business, you should make sure that you perform an SEO audit. It is a mandatory and yet a standard procedure. Performing an SEO audit gives you a better insight into your website, individual pages, and overall traffic.
In contrast to a traditional audit, SEO audits are usually conducted for marketing purposes.
How important is SEO for small businesses?
It is important to consider the thoughts, feelings, and assumptions of your target audience before you market it. Choosing a keyword or feature in the title of your content, so that search engine crawlers know exactly what you are writing. As a result, it improves your chances of ranking searches.
For many small businesses and start-ups, all you need to know about SEO is to
- Properly understand the technical aspects of SEO,
- Understand the keywords you want to address, and
- Have a strategy for linking and sharing your pages.
Once you get this down, you will know a lot of information about how search engines rate websites and how you can position the website for business to generate more search traffic for search engines like Google.
Know this: No site can perfectly execute every single aspect of search engine optimization. There are specific cases and business types that have to deal with certain types of searches.
Bonus post: 8 ways realtors use digital marketing to boost sales
Conclusion
In the late 1990s and early 2000s, SEO was easy for companies to manipulate. Just put your keywords on your website and you would get traffic. But for end-users, it provided search results that were inconsistent in quality. New search engines arrived and that changed everything.
SEO requirements also change with the development of website content. Search engines are constantly changing the way their algorithms work, which means that you can never have a perfect SEO solution.
Although basic SEO is still the most efficient way to create links and drive search engine rankings. There has been a change in recent years as content marketing has become more important. And many people think that it works greater than traditional SEO and valuable in generating traffic for search engines.