A-R-R approach: The Secret Sauce for Success in Real Estate Branding
Do you own a real estate agency and still juggling around to increase sales using a real estate branding strategy?
Want to implement an appropriate real estate branding approach and lack knowledge on how to adopt them?
If the answer is going to be YES!
Undoubtedly, this blog is for you! And you are at the right place!
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This blog emphasizes how you can improve your branding strategy that focuses on truly adding value to the realtor’s industry. And describes how it helps you build better customer relationships and get more leads.
Comprehend these real estate marketing strategies like 3d virtual tours will help you attract more potential customers and increase sales opportunities.
The real estate branding strategy that we are going to discuss with you realtors is the A-R-R approach
- Advertising,
- Remarketing, and
- Retargeting
The use of advertising, remarketing, and retargeting approach enshields the key aspects of branding and digital presence. Consequently, that will give you an advantage as a real estate developer with your brand.
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Reaching out to customers with proven tips to marketing your homes is very important in real estate and digital marketing.
Let’s walk through the A-R-R approach in detail.
Advertising
Advertising is the process of showcasing your products or services to your target audience. 90% of digital marketing strategy comprised of ads.
Advertising works majorly in the following two ways;
-
Google Ads
Google ads are the best way to reach a target audience. The use of Google Ads focusing mainly on virtual tours in commercial real estate is a great way to create brand awareness. Certainly, it does drive eyeballs to your website.
Related post: How virtual tours get more deals to realtors.
-
Social Media Platforms
Use the major social media platforms to promote your home listings. Running ads on Facebook, Instagram, Twitter, and LinkedIn enable you to engage in social media marketing.
Pro-Tip: Also, real estate agents must include appropriate hashtags on all social media to help them achieve the expected results.
For instance, you can run digital marketing advertising on any platform, including paid online advertising, social media campaigns, email campaigns, and other forms of advertising.
Remarketing
Remarketing opens the door for you to reach your target audience more efficiently who has interacted with your website before. As a result, it cultivates relationships with recurring customers in many new ways.
Developing a remarketing strategy requires a high level of experience, especially if you are a layman who wants to use all aspects of digital marketing.
You can also run the remarking ads by contacting the top-rated digital marketing company.
If you want to know more about how digital marketing works for real estate agents or merchants, we have outlined 8 ways to increase your revenue for your reference.
Retargeting
The retargeting approach helps in reminding about your projects to those customers who exit from your website without buying them. It acts as an ideal way to bridge real estate projects with customers. And it remains one of the most important aspects of any real estate branding to attract digital home buyers.
Retargeting is the mandatory real estate branding strategy that can unquestionably be more efficient and cost-effective. Also, it is more effective compared to traditional advertising.
Content: The basis of the A-R-R approach
When it comes to branding for real estate agents, content is the only aspect of a successful strategy. Interactive content marketing remains one of the most important aspects of any real estate branding strategy. Consequently, it represents one facet of it.
If you are someone who wants to kick-start your career as a real estate agent with a knowledge of digital marketing, you can gain some effective tips, tricks, and techniques from digital marketing from this blog. And that’s how it can help you build your brand and brand awareness for your real estate business.
Digital marketing tools have become a lifestyle for many realtors. They help them to improve overall sales and brand awareness in a variety of ways, right from online advertising to social media marketing to personal events.
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The Bottom line:
Real estate branding largely depends on generating inbound leads. Hence, the ability to present your brand and expertise to the local scene is the secret sauce to a builder’s marketing success.
Knowing your niche is important because it allows you to be aware of the right keywords and to research them carefully. There is a big difference between exposure and lead generation in the real estate business. And there is no way you can be successful without having a good real estate branding strategy in place.
Pay-Per-Click Advertising: Best Way To Generate Leads
In this digital era, one can never find a business without Pay-per-click advertising. Pay-per-click advertising accounts for 10% of all Internet traffic and can help you absorb the traffic left behind by your SEO strategy.
Real estate utilizes the service of pay-per-click advertising to direct traffic to their lead magnets.
Relevant post: A-R-R approach: The Secret Sauce for Success in Real Estate Branding
The two most popular forms of digital marketing for real estate companies are,
- Google Ads
- Social Media Marketing (Facebook Ads, Instagram Ads, LinkedIn Ads, etc)
Both Google Ads and Social Media Marketing are extremely effective advertising platforms that work for a wide range of businesses, be it any small business or a large corporation.
Pro-Tip: Facebook ads are a great alternative to Google Pay per click, which once had a great ROI as a form of digital marketing.
How Facebook Ads work
Advertising on Facebook is a great way to generate real estate listings. Though, it is not an overnight solution for increasing revenue or generating leads to your business. Yet incorporating Facebook ads into your overall marketing plan can be a good secret to builders’ marketing success.
When you start using Facebook ads as a real estate agent, you start with the basics and build more complex ads over time. Once you are set up properly, you will start getting leads on your real estate site as you run a PPC campaign.
Facebook offers different advertising options that can be manipulated to achieve different goals. As a result, Facebook ads are a great way to raise the awareness of real estate agents and direct traffic to your site.
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How Google Ads work
Google AdWords offers real estate agents the ability to generate leads in less time compared to long-term SEO strategies.
Types of Google Ads available to generate qualified leads through Pay-per-click advertising,
- Search Ads: To generate new leads by searching for ads on Google, Bing, and other search engines.
- Display Ads: Get leads by running display ads using different images of your properties.
- Shopping Ads: You can create shopping ads
- Video Ads: To display video ads, particularly on Youtube
- Universal App: To market mobile apps through PPC ad
Pro-Tip: Display Ads are the best way to promote real estate business and boost sales.
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By using targeted options, it is easier to find people interested in buying or selling homes.
Most importantly, track your performance and see how well or badly your ads are performing. And change the ad content based on the results and try running the ad again.
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What is the purpose of PPC Ads in real estate digital marketing?
PPC (Pay per Click) is a service that Google and other search engines offer to promote websites and show them to people who want to visit real estate websites.
It is one of the 7 marketing ideas of home builders
These campaigns can channel traffic to different platforms to help market what you can offer.
Pay-per-click advertising can appeal to the target audience by showing ads on the websites they surf.
As a result, buyers can get a direct link to a real estate listing on Facebook, Twitter, or other social media platforms.This gives you direct access to the most valuable information about your property, such as location, price, and offers.
If increasing the list of buyers for your real estate site is your goal, PPC ads allow you to appear in front of your target audience now, rather than waiting for an SEO campaign to pick up steam over a period of time.
The Bottom line:
Overall, PPC outperforms other forms of advertising such as sponsored results, keyword ad bids, SEO, and retargeting lists associated with the real estate niche, as well as other types of marketing. Advertising by click helps generate an initial influx of traffic.
Internet marketing uses PPC where the advertiser pays the user who clicks on the ad. Eventually, this refers to the fact that most search ads are sold on a CPC(Cost per click) basis.
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Therefore implementing a pay-per-click advertising campaign will help your site appear on Google when potential buyers and sellers search for real estate agents in your chosen region.
If you have some good strategies to run ads, you will be able to bring more qualified home buyers to your real estate website and local listings today. And also, set up the ad campaign now with the help of Biorev digital and get ready to give it that boost!