How Are Website Design And SEO Linked? – Understanding The Correlation
It may seem obvious, but it is wise to make sure that each new website complies with basic SEO web design practices.
If you make sure that it is easy for search engines to understand the changes you are making on;
- The domain,
- Page structure, and
- Links
You increase the chances that you will make it through the transition without being deleted from search results.
The most important thing is that search engines are an important part of the target audience for your new SEO web design.
Relevant post: Everything you need to know about SEO tools
This blog helps you understand the process of SEO when;
- Changing or registering a domain name,
- Building a website, and
- Redesigning a website.
How to perform SEO when changing/registering a domain name?
The quantity and quality of links and domains on a website will make difference from a website registration perspective. Also, it can give you an idea of how much effort is needed to stay ahead of the times in the competition.
Internal links give you a way to show search engines that your pages are interconnected. They direct traffic from one site to another.
Look at the title and description labels and make sure to optimize them for search engine crawling. When you make changes to your websites, such as adding content or overhauling navigation, make sure that your title tag and meta description using keywords.
Know this: Screaming Frog SEO Spider is a website crawler that analyzes, reviews, and evaluates your website from an SEO perspective.
Bonus post: 7 content pieces to consider when marketing pre-built homes
How to build a new SEO web design?
For SEO purposes, customize the URLs for a new website based on the keywords you want to classify them for. When you write custom URLs for each page, you want to create a large, SEO-friendly URL structure and a name for each URL on your site.
From the moment you register your website and domain name, you need to be vigilant about how you approach the work on your website, including the content you post, the SEO tactics you use, and how you approach website maintenance.
Pro-Tip: In the first year, you set the tone for the life of your website.
How to perform SEO when redesigning a website?
Changing the information architecture, sitemap and entire content plan during a redesign is key to SEO.
Redirecting from the old URL to the new one should be the first job on your list. Whenever possible, revise the website and keep the content in the same URL.
For example, the WordPress redesign could maintain the same permalink structure.
Bonus post: 8 killer steps to free WordPress website
Make sure that you redirect all the content you have on the old website, whether it is images, videos, PDFs, JS files, etc. Do not forget to delete the page. If you delete an irrelevant page on the older page, you should redirect it to the page’s relevant content so that you do not lose the backlinks and traffic you gained from the old page.
In this way, search engines know that the new page has the same or similar content, and it is safe to assign it to the same rank. However, it is an extension of the page you are modifying.
Know this: SEO web designs (redesigns) are no walk in the park, and they can become an SEO disaster if you don’t get it right. Any changes you make to your website during a redesign can result in traffic loss and make your current website not search engine friendly.
Conclusion:
The goal is to improve your SEO web design and perform SEO with your new website.
If you have ever run an SEO campaign, you have a good idea of how to work with keywords and topics to organize pages and bring in organic traffic.
Before you redesign or migrate, you need to browse your site, collect metadata from the URLs, and identify the necessary customizations.
Through this analysis, you will know what works best, and the same intelligence will feed into the website’s thinking process. There are many reasons why a website should be redesigned, but they have as much to do with branding and technology as with traffic and lead generation.