The Incredible Evolution of SEO over last 10 years
There is an incredible evolution of SEO in the past 10 years. The difference between then and now was profound and made the comparison a bit unfair. Ten years ago, SEO was more of a paid strategy and conducted by companies who knew what they were doing.
Now, SEO has become an integral part of the business. However, as with every other evolution of technology, the evolution of SEO also comes with challenges.
So, let’s learn more about SEO development over the years which includes;
- The evolution of SEO
- The History of SEO
- The future of SEO
- SEO automation
What is the future of SEO?
SEO was once synonymous with keyword research and competitive analysis. With the explosion of social platforms, SEO moved into a phase where it needed to become a lot more intelligent and adaptable.
Most of us want to know that;
- What will SEO become in the next five years?
- Do we need SEO anymore?
- What does the future of SEO hold?
SEO is no longer just a short-term, mid-term, or long-term strategy that is now becoming a lifetime. It is not just a digital marketing strategy but a holistic strategy. It is interconnected with every part of the business.
Related: Why every business need a digital marketing strategy
Most of the digital marketing gurus around today are worried that the age of ad blockers is about to happen.
This is going to be a major challenge for SEO in the future, especially in big companies.
Know this: Ad blockers are the software that is designed to prevent ads from appearing on a web page.
What is SEO automation and how it works?
SEO automation is the process of automatization of Search engine optimization by using tools and software.
It works by reducing the manual tasks to improve search rankings and website traffic. It does it all by itself.
The most popular tools are;
- The Yoast plugin
- Moz Pro
- SEMrush
- Ahref’s
- Serpstat
Relevant: Learn more about WordPress plugins
The Yoast plugin has been around since 2010 and over the years the brand has become synonymous with WordPress SEO. In addition, it has its thriving community to learn more about SEO and there are more than enough features to help you improve your SEO, it is about finding the right thing for you.
Moz Pro, SEMrush, and Ahref’s are a complete suite of SEO tools. Likewise, Serpstat is an all-in-one SEO platform that has a range of SEO tools.
Relevant: How to increase your ROI?
Will SEO exist in the next five years?
This question is always asked. It has become quite difficult to predict in which time frame this would happen. However, the fact that Artificial Intelligence is a clear indication that it could happen in the next five years.
Now with Google-ing the most of it, SEO will become even more important than it was. The progress that SEO has made over the past decade will be one of the key talking points in the next decade.
It makes sense that the SEO industry is shifting heavily towards content marketing. The majority of companies are in the advertising business. And to some extent, SEO has given way to a focus on advertising as the primary marketing strategy for their business.
Additional info: When SEO started its journey, there wasn’t much known about it. If we talk about the start, it has to be the 1990s. It was one of the earliest search engines available.
Conclusion
As Google and other search engines constantly update and improve their algorithms, the demand for search engine optimization is increasing day by day. As a result, it has become difficult for marketing teams to adjust their SEO strategy to stay competitive.
I hope this post on the evolution of SEO helped you in understanding where SEO comes from and where it is today and its existence in the next five years.
Happy Reading!