How Do I SEO My WordPress Site: WordPress SEO Made Simple
We all know that the idea of optimizing WordPress SEO can be intimidating, especially if you are not a tech freak.
Well! That’s completely fine, you can also start by learning the basics of WordPress SEO. As a result, you can apply them to your website.
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The steps involved in setting up WordPress SEO are;
- Choose any hosting provider of your choice
- Buy a domain name for your business
- Install WordPress
- Install plugins and page builders
- Select themes and customize them
After that…!
Get-going!
First, you have to think about how to present your site on your website (for example www.forexample.com). Once you have set up a website, you can play around with themes, plugins, and page builders to set your WordPress SEO site right.
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Google considers the www and non-www versions of the same URL to be separate links to separate pages. Select the preferred version and set it to the WordPress address URL or the website address URL in your WP backend. The options can be found in Settings > General.
However, URLs are not the most search-engine-friendly way to identify a page URL. WordPress offers you several different options for the URL structure. But you need to make sure you use SEO-friendly web design options. For most websites, you will want to select the postal name as a permalink.
Pro-Tip: If your website has been running for more than 6 months and your permalink structure has not changed, you can use any number of options. If you use a day or month name, continue to use that name.
What are the plugins used in WordPress SEO?
There is an infinite number of plugins are available on WordPress. Of all, the most commonly used WordPress SEO plugins are;
Which plugin is best for WordPress SEO?
Yoast SEO is by far the best WordPress SEO plugin which offers multiple benefits in terms of optimizing search engines.
It helps in improving your content by helping you to monitor the key things like;
- Readability score
- SEO score
- Keyword optimization
- SEO Title
- Meta description
If all the above-mentioned points are approved by Yoast SEO, then SEO is done for your WordPress site.
How to generate a sitemap file on WordPress?
To generate your sitemap file, navigate in your WordPress dashboard to “SEO General.” This will create your Sitemap for you without any additional effort. New information can be cited using sitemaps and links to articles.
You can also submit your page to search engines yourself. There are many online resources to help you submit it to search engines. Whichever method you choose, your website will be checked for errors and is ready to use immediately if the search engine welcomes it.
This utility is designed to help WordPress users create a Google Site Map of their site that they can provide to Google.
How to download plugins on WordPress?
You will receive a list of suitable plugins, along with information on the number of downloads and user ratings. Download your selected plugin, select Install to confirm it, and you will be prompted to activate the plugin before WordPress is finished downloading.
There are some broken links in some plugins for WordPress. We do not recommend them as they tend to affect the performance of your website.
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Pro-Tip: Google Search Console will tell you where the broken links are so you can go to your website and replace them with valid ones.
Conclusion
One of the reasons to choose WordPress as our site CMS is because “WordPress is SEO-friendly”. This does not mean that launching a WordPress site alone is enough to rank at the top of search engines.
Know this: CMS WordPress (Content Management System) is an application that allows website users to optimize their websites easily without any coding language.
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If you follow the basics of WordPress SEO and use the best SEO plugins, you will get the most out of the website. But if you want to achieve better results, you must follow WordPress SEO best practices.
About Keywords: Everything you need to know – Part 1
It’s the 4th consecutive blog about keywords, and we are yet to discuss the behavioral and external factors of keywords.
Therefore, this post is solely dedicated to exploring uncovered features about keywords.
What you will learn in this post,
- Are SEO keywords case-sensitive?
- Can SEO keywords be phrases?
- Is it good practice to use a competitor’s name as a keyword?
We all know what keyword optimization is?
-It is the process of optimizing keywords to rank higher in search results like Google.
But the question now is, what are the factors that we pay no or least attention to?
Have you ever discussed something about the case-sensitivity or capitalization of keywords?
I agree it does not make any difference, yet it is advised to be aware of it!
And also the reason why this post has risen.
Let’s see the information on the lesser-known information of SEO keywords!
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Are SEO keywords case-sensitive?
The ideal phrases are not case-sensitive. In other words, if you use a keyword, it need not be case-sensitive.
For example, if you want to write a post on “How to write a blog” and say write a blog is the keyword. Google will anyway crawl the page even if you write the keyword as;
- write a blog
- WRITE A BLOG
- Write A Blog
- Write a blog
In all essence, this keyword can be in lower case or uppercase, or the first letter capitalized. That is to say, it is not going to affect your ranking unless the chosen keyword is good and justifying your niche.
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Can SEO keywords be phrases?
If you are looking to build a keyword-driven business the right keyword is critical to your strategy. However, you don’t want to pay for a keyword opportunity that doesn’t lead to a sale. And this is where you need to start thinking about doing some keyword research and using phrases.
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Subsequently, you can use keyword phrases along with the focus keyword. As a result, this helps to reach a wider audience who search for multiple keywords on search engines.
Above all, ideal keywords should include;
- A Target keyword
- Equivalent or relevant keywords
- Right keyword, and
- Phrase k (Multiple keywords)
Most importantly, they all have to be easy to say and the words used must be of decent search volume.
Know this: This tip is about keywords, if the keywords are not good, it can reduce their search rank by over 40%.
Bonus post: In addition, learn How social media marketing helps your business grow?
Is it good practice to use a competitor’s name as a keyword?
This is the most frequently asked question.
Can I use a synonym of my competitor’s name as a keyword?
Yes! You can use the competitor’s name as a keyword. But before using it, research the keyword.
Moreover, the research should include;
- If the keyword is going to benefit your business
- The volume search should be a minimum of 500
- The SD score should be between 0 to 50
- The competition should be between low to medium
If the answer to each question is yes, you can use the keywords certainly.
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Pro-Tip: Your competitor’s trademark or logo should not be present anywhere on the content. If you do so, that might put you under copyright issues.
Know this: SD stands for Search Difficulty which shows the difficulty level to rank on Google.
Conclusion
This was everything about keywords. To sum up the article, your keyword research should include all the technicalities of searching the right and SEO keyword as mentioned above.
And it makes no difference on the ranking whether the focus keywords are case-sensitive or not. In other words, either way, google throws the results and considers your blog.
In the same vein, append phrase keywords that have more than two words and up to five words. Consequently, this helps you rank on the search engine and reach the target audience and increase sales.