SEO Vs. SEM: Which Should You Adopt And Why?
First of all, know what is SEO and SEM. The term SEO stands for search engine optimization, which enables you to reach the target audience organically by using keywords.
The term SEM stands for search engine marketing, which enables you to reach the target audience by using paid advertisements.
SEO and SEM are something many marketers and companies are considering as they try to improve their search dominance.
This post will detail how SEM and SEO strategies will help you improve the visibility and performance of your search.
Pro-Tip: If you are starting search engine optimization from scratch, contact us for tips and instructions for building an SEO strategy.
Are SEO and SEM the same thing?
SEO deals with all the methods and strategies you use to get higher placement in the SERP.
Search Engine Marketing deals with the tactics associated with your business that drives traffic to search engines, including SEO and PPC.
The term “search engine marketing” is often used by marketers only for paid activities. So, technically SEO Vs. SEM is two different things and falls into two distinct categories.
Relevant: How to use SEO for business growth – The Guide You’ll Ever Need
Categories of SEO and SEM
Search engine optimization strategies can be divided into three main categories:
- On-page SEO,
- Off-page SEO, and
- Technical SEO.
SEM methods include
- Paid placement,
- Paid inclusion,
- Search engine optimization,
- SEM analysis, and
- SEM optimization.
SEO strategies can be more effective with On-page and 0ff-page SEO analyses than with search engines. Subsequently, SEM is more effective with SEO and PPC.
Related: Check out our PPC services at Biorev Digital
Additional info: Paid search refers to paid listings, and it uses long-term marketing that includes both SEO & SEM.
How SEO and SEM work together?
SEM and SEO work together to improve your search engine rankings in a complementary way.
Search Engine Marketing is a great way to tap into both page optimization via SEO (SEO pages) and PPC to get traffic from search engines. Similarly, by investing in this system you will develop a more efficient and effective digital advertising strategy to increase revenue.
Pro-Tip: It would be unwise to deal exclusively with PPC and not even touch the search engine optimization.
Page optimization and Search Engine Marketing help the search engine understand the content of a page and thus give it higher ranks.
By linking PPC to SEO, SEM can help make your business more visible in organic search results and SERPS.
Additional info: SEO pages are pages optimized to include all the factors on the web that help search engine crawlers to easily understand the SEO-optimized website.
SEO Vs. SEM: Which Should You Adopt And Why?
Many companies that are starting their B2B marketing journey are wondering which SEO or SEM to choose. In reality, a successful keyword optimization strategy for most companies should integrate both SEO & SEM.
Evaluate which one is most suitable for your specific needs and make sure you fully understand and how you will continue your efforts in the future.
If you use SEO & SEM as a complementary part of your digital marketing strategy, the total cost of paid advertising will be reduced.
Pro-Tip: You should start SEM (Paid Search Advertising) as soon as possible because you want to get search engine traffic.
If you start your site first, want instant visibility and it takes less time than SEO, then it’s a good idea to create a PPC/ CPC campaign.
However, it does not affect your SEO efforts as long as you use it to target specific keywords and get traffic quickly.
Related: PPC: The best way to generate leads
The Bottom line:
The bottom line is that investing in SEO & SEM can increase both organic and paid traffic and increase revenue. Now that you know the similarities and differences between SEM and SEO, you are all better equipped to decide how you can help your brand achieve its goals.
These insights, coupled with what you know about digital marketing, will help you discover the true value of search engine optimization and search engine marketing and their benefits for your organization.
A-R-R approach: The Secret Sauce for Success in Real Estate Branding
Do you own a real estate agency and still juggling around to increase sales using a real estate branding strategy?
Want to implement an appropriate real estate branding approach and lack knowledge on how to adopt them?
If the answer is going to be YES!
Undoubtedly, this blog is for you! And you are at the right place!
Relevant post: Interactive apps for real estate business
This blog emphasizes how you can improve your branding strategy that focuses on truly adding value to the realtor’s industry. And describes how it helps you build better customer relationships and get more leads.
Comprehend these real estate marketing strategies like 3d virtual tours will help you attract more potential customers and increase sales opportunities.
The real estate branding strategy that we are going to discuss with you realtors is the A-R-R approach
- Advertising,
- Remarketing, and
- Retargeting
The use of advertising, remarketing, and retargeting approach enshields the key aspects of branding and digital presence. Consequently, that will give you an advantage as a real estate developer with your brand.
Related post: Why every business needs a digital presence?
Reaching out to customers with proven tips to marketing your homes is very important in real estate and digital marketing.
Let’s walk through the A-R-R approach in detail.
Advertising
Advertising is the process of showcasing your products or services to your target audience. 90% of digital marketing strategy comprised of ads.
Advertising works majorly in the following two ways;
-
Google Ads
Google ads are the best way to reach a target audience. The use of Google Ads focusing mainly on virtual tours in commercial real estate is a great way to create brand awareness. Certainly, it does drive eyeballs to your website.
Related post: How virtual tours get more deals to realtors.
-
Social Media Platforms
Use the major social media platforms to promote your home listings. Running ads on Facebook, Instagram, Twitter, and LinkedIn enable you to engage in social media marketing.
Pro-Tip: Also, real estate agents must include appropriate hashtags on all social media to help them achieve the expected results.
For instance, you can run digital marketing advertising on any platform, including paid online advertising, social media campaigns, email campaigns, and other forms of advertising.
Remarketing
Remarketing opens the door for you to reach your target audience more efficiently who has interacted with your website before. As a result, it cultivates relationships with recurring customers in many new ways.
Developing a remarketing strategy requires a high level of experience, especially if you are a layman who wants to use all aspects of digital marketing.
You can also run the remarking ads by contacting the top-rated digital marketing company.
If you want to know more about how digital marketing works for real estate agents or merchants, we have outlined 8 ways to increase your revenue for your reference.
Retargeting
The retargeting approach helps in reminding about your projects to those customers who exit from your website without buying them. It acts as an ideal way to bridge real estate projects with customers. And it remains one of the most important aspects of any real estate branding to attract digital home buyers.
Retargeting is the mandatory real estate branding strategy that can unquestionably be more efficient and cost-effective. Also, it is more effective compared to traditional advertising.
Content: The basis of the A-R-R approach
When it comes to branding for real estate agents, content is the only aspect of a successful strategy. Interactive content marketing remains one of the most important aspects of any real estate branding strategy. Consequently, it represents one facet of it.
If you are someone who wants to kick-start your career as a real estate agent with a knowledge of digital marketing, you can gain some effective tips, tricks, and techniques from digital marketing from this blog. And that’s how it can help you build your brand and brand awareness for your real estate business.
Digital marketing tools have become a lifestyle for many realtors. They help them to improve overall sales and brand awareness in a variety of ways, right from online advertising to social media marketing to personal events.
Relevant post: The Ultimate Guide to Digital Marketing Strategy to Increase Revenue
The Bottom line:
Real estate branding largely depends on generating inbound leads. Hence, the ability to present your brand and expertise to the local scene is the secret sauce to a builder’s marketing success.
Knowing your niche is important because it allows you to be aware of the right keywords and to research them carefully. There is a big difference between exposure and lead generation in the real estate business. And there is no way you can be successful without having a good real estate branding strategy in place.
Unknown Perspectives On How Virtual Tours Increases Brand Awareness
It’s almost been more than a decade for us working on 3D designs and virtual tours 360. We keep spending a lot of time researching how well a virtual tour showcases your business personality.
We also let our customers know about the things they should be aware of before buying 360 tours.
The 3D rendering services that include an aerial view, 3D floor plan, 3D bird’s eye view, etc adds a unique trait to your business. Virtual tours 360 allows you to share links to 3D tours of specific properties with potential buyers.
The following are the different perspectives of virtual tours:
1. The Cost-effectiveness of Virtual Tours 360
You can design and build a 3D virtual tour portfolio and create animated videos of virtual tours of your services. This helps buyers feel they are really with you. In the same vein, it also reduces marketing costs.
Learn how a 2D animated explainer video reduces marketing costs.
Many businesses offer a one-step sharing and publishing feature to publicize the business. In other words, that allows you to share your virtual tour with other real estate agents, and clients. You can share these 360-degree virtual tours using real estate interactive apps.
2.Virtual tours 360 are the trending marketing aspect:
In addition, a virtual tour system provides a boost to your online search for potential buyers for your property and increases sales.
While adding a virtual tour feature can be quite valuable irrespective of your business type. If you are running a home decor, there are many reasons to invest in 3D rendering that expand your business reach. It can increase revenue, and brand awareness.
If you are looking for a platform to help you present your new real estate business, we believe Virtual Tours 360 is the right choice for you. A strategic marketing idea can help you reach more buyers.
3. A perfect Social Media Marketing Plan increases brand awareness
Similarly, join the top social media sites and make sure you already have a virtual tour on the website. This guarantees free use of the tour and will be shared with your fans and followers.
The main purpose of a virtual tour is to give potential customers a good visual idea of their business. It benefits the customers by giving a complete guide on the 3D floor plan which often being neglected most of the time.
Can you believe it if we say you can build any projects within a week or so?
Whether or not construction has begun, your potential client can take an “interior virtual walk” with a 360-degree tour of the building. You can also present the information if your client needs to know about how a virtual tour benefits interior design.
4. Virtual Tours 360 saves your travel Time and Money
And that’s another way you can show off your brand to clients.
With a virtual tour, you can bring your event location to the customer. It offers you the opportunity to enable others to find out what is available, both in your physical location and online. One can also use 3D animated video to improve workplace safety and training.
Similarly, digital marketing in virtual tours helps to increase traffic to the website. At the same time gives you an advantage over your competitors who have not invested in virtual tours 360. Here are the 12 Reasons Why Digital Marketing Can Help You Grow Your Business
There are many tools that help to create virtual tours of real estate and boost your real estate business. Step by step you will learn how to start a profitable real estate virtual tour. Eventually, you will discover how to improve your business.
Conclusion
When combined with marketing software, virtual tours can boost ROI, help promote your product and help buyers to deliver amazing properties.
Sharing your virtual tour is super easy and a great way to get more in touch with your company. You can even go as far as to include the key points of architectural renderings as part of your listed content, spreading the word about your business and the amazing properties you are offering to the buyer.