Why SEO Matters In 2020? Here are the Juicy Details
SEO for business is an essential part of any successful digital marketing effort. And it played a quintessential role in 2020 during the pandemic.
The year 2020 has made us realize how important it is to have a digital business, website, and an active online presence.
Relevant: Why every business needs a digital presence in the pandemic situation?
Think of the last time you used the Internet. I can bet that it happened via a search engine. Considering that they are the primary method that most people use to find information about a website, it is important to list their results correctly.
We realized the difference between attracting tons of website traffic and getting lost in the billions of other websites on the Internet. It was a good chance to use SEO for business growth.
Know this: Google processes over 40,000 searches per second (3.5 billion searches per day) and there is a good chance that one or two of these searches are related to the products and services that your company offers.
Why SEO matters in 2020?
Although SEO was still important in 2020, several methods and practices have changed over the years. For example, an update to Google’s 2019 BERT SEO experts forced them to focus on optimizing their content based on users’ search intentions and not on standard keywords. Businesses need to focus more on SEO because they need to adapt to the changing landscape.
Here are some reasons why SEO is important for your brand in 2020.
- Great SEO generates built-in links to your website,
- Promotes brand awareness and
- Generate qualified traffic to your website.
This not only improves your short-term Google and Bing search engine ranking but also takes care of your business in the long run. Brand-driven SEO is more powerful than ever.
Why SEO is important for business growth?
To be successful with SEO for business growth, you have to commit to your SEO strategy and follow it through to completion. If you implement SEO correctly, your website will end up at the top of the SERP and the results will benefit your business for years to come.
Plan your SEO strategy around establishing your website and your company as a reputable brand. However, if you want to be ahead of your competitors in the long term, you should focus on branding strategy. This increases your brand search and gets more people to search for you on Google.
Either way, organic traffic is indispensable to any business. To increase organic traffic, you want to optimize for the major search engines like Google. By ranking for target keywords, you increase the organic traffic that goes into conversions and engagement.
Know this: You need to make sure Google has access to the best content on your site and make sure it has a better interface than your competitors. This can be done using Schema.org.
What is Schema in SEO?
Schema.org are the vocabulary tags that we can add using HTML to improve the search engine’s readability. The scheme helps Google understand the content of your websites. Schema helps you take advantage of SERP features such as Featured Snippets, Knowledge Graph and Voice Search. It’s not a ranking factor, but it plays an important role in your SEO success.
Bonus post: A to Z guide to WordPress plugins
Conclusion:
Ultimately, it is the customer experience that needs to be taken into account when optimizing content and SEO. If you make sure your website content is relevant to your target audience, you will recognize authority in a world of voice commands. It will help them to achieve the best possible result every time they search for the information they need.
When you implement the right strategy of SEO for business, you do more than just tailor content to Google.
They also create
- Brand awareness,
- Improve the usability of your website and
- Create the best possible information for your target audience.
You’re not creating Google, you’re creating your audience and how they get the result they want. (Quote)
SEO for business requires an upfront investment in resources, but search engine rankings are earned in the long run. Search engines value and reward content that is relevant to the reader, rather than being written for them by a bot. SEO traffic is a medium-cost factor but offers a significant ROI that is important for your business.
A-R-R approach: The Secret Sauce for Success in Real Estate Branding
Do you own a real estate agency and still juggling around to increase sales using a real estate branding strategy?
Want to implement an appropriate real estate branding approach and lack knowledge on how to adopt them?
If the answer is going to be YES!
Undoubtedly, this blog is for you! And you are at the right place!
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This blog emphasizes how you can improve your branding strategy that focuses on truly adding value to the realtor’s industry. And describes how it helps you build better customer relationships and get more leads.
Comprehend these real estate marketing strategies like 3d virtual tours will help you attract more potential customers and increase sales opportunities.
The real estate branding strategy that we are going to discuss with you realtors is the A-R-R approach
- Advertising,
- Remarketing, and
- Retargeting
The use of advertising, remarketing, and retargeting approach enshields the key aspects of branding and digital presence. Consequently, that will give you an advantage as a real estate developer with your brand.
Related post: Why every business needs a digital presence?
Reaching out to customers with proven tips to marketing your homes is very important in real estate and digital marketing.
Let’s walk through the A-R-R approach in detail.
Advertising
Advertising is the process of showcasing your products or services to your target audience. 90% of digital marketing strategy comprised of ads.
Advertising works majorly in the following two ways;
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Google Ads
Google ads are the best way to reach a target audience. The use of Google Ads focusing mainly on virtual tours in commercial real estate is a great way to create brand awareness. Certainly, it does drive eyeballs to your website.
Related post: How virtual tours get more deals to realtors.
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Social Media Platforms
Use the major social media platforms to promote your home listings. Running ads on Facebook, Instagram, Twitter, and LinkedIn enable you to engage in social media marketing.
Pro-Tip: Also, real estate agents must include appropriate hashtags on all social media to help them achieve the expected results.
For instance, you can run digital marketing advertising on any platform, including paid online advertising, social media campaigns, email campaigns, and other forms of advertising.
Remarketing
Remarketing opens the door for you to reach your target audience more efficiently who has interacted with your website before. As a result, it cultivates relationships with recurring customers in many new ways.
Developing a remarketing strategy requires a high level of experience, especially if you are a layman who wants to use all aspects of digital marketing.
You can also run the remarking ads by contacting the top-rated digital marketing company.
If you want to know more about how digital marketing works for real estate agents or merchants, we have outlined 8 ways to increase your revenue for your reference.
Retargeting
The retargeting approach helps in reminding about your projects to those customers who exit from your website without buying them. It acts as an ideal way to bridge real estate projects with customers. And it remains one of the most important aspects of any real estate branding to attract digital home buyers.
Retargeting is the mandatory real estate branding strategy that can unquestionably be more efficient and cost-effective. Also, it is more effective compared to traditional advertising.
Content: The basis of the A-R-R approach
When it comes to branding for real estate agents, content is the only aspect of a successful strategy. Interactive content marketing remains one of the most important aspects of any real estate branding strategy. Consequently, it represents one facet of it.
If you are someone who wants to kick-start your career as a real estate agent with a knowledge of digital marketing, you can gain some effective tips, tricks, and techniques from digital marketing from this blog. And that’s how it can help you build your brand and brand awareness for your real estate business.
Digital marketing tools have become a lifestyle for many realtors. They help them to improve overall sales and brand awareness in a variety of ways, right from online advertising to social media marketing to personal events.
Relevant post: The Ultimate Guide to Digital Marketing Strategy to Increase Revenue
The Bottom line:
Real estate branding largely depends on generating inbound leads. Hence, the ability to present your brand and expertise to the local scene is the secret sauce to a builder’s marketing success.
Knowing your niche is important because it allows you to be aware of the right keywords and to research them carefully. There is a big difference between exposure and lead generation in the real estate business. And there is no way you can be successful without having a good real estate branding strategy in place.