Why SEO Matters In 2020? Here are the Juicy Details
SEO for business is an essential part of any successful digital marketing effort. And it played a quintessential role in 2020 during the pandemic.
The year 2020 has made us realize how important it is to have a digital business, website, and an active online presence.
Relevant: Why every business needs a digital presence in the pandemic situation?
Think of the last time you used the Internet. I can bet that it happened via a search engine. Considering that they are the primary method that most people use to find information about a website, it is important to list their results correctly.
We realized the difference between attracting tons of website traffic and getting lost in the billions of other websites on the Internet. It was a good chance to use SEO for business growth.
Know this: Google processes over 40,000 searches per second (3.5 billion searches per day) and there is a good chance that one or two of these searches are related to the products and services that your company offers.
Why SEO matters in 2020?
Although SEO was still important in 2020, several methods and practices have changed over the years. For example, an update to Google’s 2019 BERT SEO experts forced them to focus on optimizing their content based on users’ search intentions and not on standard keywords. Businesses need to focus more on SEO because they need to adapt to the changing landscape.
Here are some reasons why SEO is important for your brand in 2020.
- Great SEO generates built-in links to your website,
- Promotes brand awareness and
- Generate qualified traffic to your website.
This not only improves your short-term Google and Bing search engine ranking but also takes care of your business in the long run. Brand-driven SEO is more powerful than ever.
Why SEO is important for business growth?
To be successful with SEO for business growth, you have to commit to your SEO strategy and follow it through to completion. If you implement SEO correctly, your website will end up at the top of the SERP and the results will benefit your business for years to come.
Plan your SEO strategy around establishing your website and your company as a reputable brand. However, if you want to be ahead of your competitors in the long term, you should focus on branding strategy. This increases your brand search and gets more people to search for you on Google.
Either way, organic traffic is indispensable to any business. To increase organic traffic, you want to optimize for the major search engines like Google. By ranking for target keywords, you increase the organic traffic that goes into conversions and engagement.
Know this: You need to make sure Google has access to the best content on your site and make sure it has a better interface than your competitors. This can be done using Schema.org.
What is Schema in SEO?
Schema.org are the vocabulary tags that we can add using HTML to improve the search engine’s readability. The scheme helps Google understand the content of your websites. Schema helps you take advantage of SERP features such as Featured Snippets, Knowledge Graph and Voice Search. It’s not a ranking factor, but it plays an important role in your SEO success.
Bonus post: A to Z guide to WordPress plugins
Conclusion:
Ultimately, it is the customer experience that needs to be taken into account when optimizing content and SEO. If you make sure your website content is relevant to your target audience, you will recognize authority in a world of voice commands. It will help them to achieve the best possible result every time they search for the information they need.
When you implement the right strategy of SEO for business, you do more than just tailor content to Google.
They also create
- Brand awareness,
- Improve the usability of your website and
- Create the best possible information for your target audience.
You’re not creating Google, you’re creating your audience and how they get the result they want. (Quote)
SEO for business requires an upfront investment in resources, but search engine rankings are earned in the long run. Search engines value and reward content that is relevant to the reader, rather than being written for them by a bot. SEO traffic is a medium-cost factor but offers a significant ROI that is important for your business.
Learn How Feasible The Real Estate E-Mail Marketing Is in Just 5 Minutes
- Reasons why you should rely on real estate e-mail marketing
- Steps to schedule real estate marketing emails
- Email Marketing Tools
After we’ve already thought about the importance of a real estate website in our previous blog, it’s high time we broke the backbone of real estate e-mail marketing feasibility.
This can mean sending an introductory property email to new buyers or leads in your niche.
We speak to bring you the latest news and insights of email marketing in the real estate industry. As a result, you can adopt real estate e-mail marketing to generate leads.
Relevant post: Secret to builders marketing success
The preliminary procedures to be followed before running a real estate e-mail marketing campaign are,
- Learn more about the benefits of email marketing to real estate agents.
- Find out what kind of content is popular with potential clients,
- Discover the most effective ways to attract the attention of home buyers
- Develop your real estate marketing email newsletter
Pro-Tip: Remember! Interactive content is the King in any e-mail marketing strategy!
If you add these steps to your existing digital marketing plan, you will surely seal the deal.
Let’s take a first look at some of the reasons why you should rely on real estate e-mail marketing.
- E-mail marketing is cost-effective
- Acts as an interactive approach
- Reaches more number of audience
- Stay connected with your customer
- Increases ROI
- Boost sales
- Creates brand awareness
Read on to see how you can make your email campaign more effective for your real estate business.
With this help, we have gathered info on how to send an e-mail to maintain leads and sell your property.
Relevant post: 7 Marketing ideas for home builders
If you want to expand your business, you need to implement an effective real estate e-mail marketing strategy. And it should not simply deal with releasing MLS (Multiple Listing Service), interactive apps, hosting open houses, or spamming your email list.
Relevant post: Real estate interactive apps for home builders
The steps to be followed when writing your scheduled real estate marketing emails are;
- Write a letter about your expertise by direct mail, and remember that this is your first step in the real estate marketing process.
- The second email you send should be the email you use to determine how your real estate relationship will work with prospects.
- Further, you should always plan your real estate email marketing campaign template should be compatible with both mobile and desktop.
- After that, you need to encourage your recipients to open your communications.
- In addition, make sure your emails do not contain words that trigger spam and are not thrown into the Promotion tab.
- You can include clickbait subject lines, for example, 360 VR making big changes for small businesses, or so
Pro-tip: Focus on things that increase your response rates, such as using clickbait subject line, different formats, and different ads for each email.
In today’s technology-savvy environment, real estate professionals need to be able to expand their marketing strategy to include virtual tours on e-mail campaigns as part of their marketing strategies.
Similarly, each ad in your direct mail has its place, but if you combine it with a video, you will make a more lasting impression with perspectives.
In the same vein, for the real estate agents who want to master e-mail marketing, attaching a video or an infographic along with a website link should be of great importance. Because this redirects your potential buyers when they search online for information about real estate.
Pro-Tip: 2D animated explainer video not only attracts clients, but it is also cost-effective too
E-mail marketing tools:
On the other hand, use the best email marketing tools to improve your email click-through rates such as email automation, email analytics, and email optimization.
Whether you are using email marketing tools such as email automation, email analytics or simply saving your contacts manually, make sure you have the right tools at your disposal to grow and maintain your user base.
Pro-Tip: Mailchimp and Sender are the best free tools for e-mail marketing.
Subsequently, real estate agents have an advantage because we can use so much unique content. For example, you can include 3d virtual tours, virtual reality, 3d renderings, etc in our emails. These are the expectations of homebuyers in this digital age.
However, they can be also be mentioned along with links to the following,
- Social media,
- Blog posts,
- Infographics
- Video content, etc
And that’s how e-mail marketing creates engagement on your other medium as well.
Pro-Tip: As with other real estate marketing tips, use your email stream to help your brand grow and establish its name with your demographic.
To conclude the write-up
In short, if you can put all the content pieces together based on your business and use a show-stealer email marketing campaign. As a result, you can positively increase your sales and leads.
In the same vein, seek help from professional in developing a strong and consistent real estate email marketing campaign for your real estate business can bring leads.
However, take the time to test your real estate e-mail marketing campaign by heeding the tips and tricks listed above.
A-R-R approach: The Secret Sauce for Success in Real Estate Branding
Do you own a real estate agency and still juggling around to increase sales using a real estate branding strategy?
Want to implement an appropriate real estate branding approach and lack knowledge on how to adopt them?
If the answer is going to be YES!
Undoubtedly, this blog is for you! And you are at the right place!
Relevant post: Interactive apps for real estate business
This blog emphasizes how you can improve your branding strategy that focuses on truly adding value to the realtor’s industry. And describes how it helps you build better customer relationships and get more leads.
Comprehend these real estate marketing strategies like 3d virtual tours will help you attract more potential customers and increase sales opportunities.
The real estate branding strategy that we are going to discuss with you realtors is the A-R-R approach
- Advertising,
- Remarketing, and
- Retargeting
The use of advertising, remarketing, and retargeting approach enshields the key aspects of branding and digital presence. Consequently, that will give you an advantage as a real estate developer with your brand.
Related post: Why every business needs a digital presence?
Reaching out to customers with proven tips to marketing your homes is very important in real estate and digital marketing.
Let’s walk through the A-R-R approach in detail.
Advertising
Advertising is the process of showcasing your products or services to your target audience. 90% of digital marketing strategy comprised of ads.
Advertising works majorly in the following two ways;
-
Google Ads
Google ads are the best way to reach a target audience. The use of Google Ads focusing mainly on virtual tours in commercial real estate is a great way to create brand awareness. Certainly, it does drive eyeballs to your website.
Related post: How virtual tours get more deals to realtors.
-
Social Media Platforms
Use the major social media platforms to promote your home listings. Running ads on Facebook, Instagram, Twitter, and LinkedIn enable you to engage in social media marketing.
Pro-Tip: Also, real estate agents must include appropriate hashtags on all social media to help them achieve the expected results.
For instance, you can run digital marketing advertising on any platform, including paid online advertising, social media campaigns, email campaigns, and other forms of advertising.
Remarketing
Remarketing opens the door for you to reach your target audience more efficiently who has interacted with your website before. As a result, it cultivates relationships with recurring customers in many new ways.
Developing a remarketing strategy requires a high level of experience, especially if you are a layman who wants to use all aspects of digital marketing.
You can also run the remarking ads by contacting the top-rated digital marketing company.
If you want to know more about how digital marketing works for real estate agents or merchants, we have outlined 8 ways to increase your revenue for your reference.
Retargeting
The retargeting approach helps in reminding about your projects to those customers who exit from your website without buying them. It acts as an ideal way to bridge real estate projects with customers. And it remains one of the most important aspects of any real estate branding to attract digital home buyers.
Retargeting is the mandatory real estate branding strategy that can unquestionably be more efficient and cost-effective. Also, it is more effective compared to traditional advertising.
Content: The basis of the A-R-R approach
When it comes to branding for real estate agents, content is the only aspect of a successful strategy. Interactive content marketing remains one of the most important aspects of any real estate branding strategy. Consequently, it represents one facet of it.
If you are someone who wants to kick-start your career as a real estate agent with a knowledge of digital marketing, you can gain some effective tips, tricks, and techniques from digital marketing from this blog. And that’s how it can help you build your brand and brand awareness for your real estate business.
Digital marketing tools have become a lifestyle for many realtors. They help them to improve overall sales and brand awareness in a variety of ways, right from online advertising to social media marketing to personal events.
Relevant post: The Ultimate Guide to Digital Marketing Strategy to Increase Revenue
The Bottom line:
Real estate branding largely depends on generating inbound leads. Hence, the ability to present your brand and expertise to the local scene is the secret sauce to a builder’s marketing success.
Knowing your niche is important because it allows you to be aware of the right keywords and to research them carefully. There is a big difference between exposure and lead generation in the real estate business. And there is no way you can be successful without having a good real estate branding strategy in place.
Unknown Perspectives On How Virtual Tours Increases Brand Awareness
It’s almost been more than a decade for us working on 3D designs and virtual tours 360. We keep spending a lot of time researching how well a virtual tour showcases your business personality.
We also let our customers know about the things they should be aware of before buying 360 tours.
The 3D rendering services that include an aerial view, 3D floor plan, 3D bird’s eye view, etc adds a unique trait to your business. Virtual tours 360 allows you to share links to 3D tours of specific properties with potential buyers.
The following are the different perspectives of virtual tours:
1. The Cost-effectiveness of Virtual Tours 360
You can design and build a 3D virtual tour portfolio and create animated videos of virtual tours of your services. This helps buyers feel they are really with you. In the same vein, it also reduces marketing costs.
Learn how a 2D animated explainer video reduces marketing costs.
Many businesses offer a one-step sharing and publishing feature to publicize the business. In other words, that allows you to share your virtual tour with other real estate agents, and clients. You can share these 360-degree virtual tours using real estate interactive apps.
2.Virtual tours 360 are the trending marketing aspect:
In addition, a virtual tour system provides a boost to your online search for potential buyers for your property and increases sales.
While adding a virtual tour feature can be quite valuable irrespective of your business type. If you are running a home decor, there are many reasons to invest in 3D rendering that expand your business reach. It can increase revenue, and brand awareness.
If you are looking for a platform to help you present your new real estate business, we believe Virtual Tours 360 is the right choice for you. A strategic marketing idea can help you reach more buyers.
3. A perfect Social Media Marketing Plan increases brand awareness
Similarly, join the top social media sites and make sure you already have a virtual tour on the website. This guarantees free use of the tour and will be shared with your fans and followers.
The main purpose of a virtual tour is to give potential customers a good visual idea of their business. It benefits the customers by giving a complete guide on the 3D floor plan which often being neglected most of the time.
Can you believe it if we say you can build any projects within a week or so?
Whether or not construction has begun, your potential client can take an “interior virtual walk” with a 360-degree tour of the building. You can also present the information if your client needs to know about how a virtual tour benefits interior design.
4. Virtual Tours 360 saves your travel Time and Money
And that’s another way you can show off your brand to clients.
With a virtual tour, you can bring your event location to the customer. It offers you the opportunity to enable others to find out what is available, both in your physical location and online. One can also use 3D animated video to improve workplace safety and training.
Similarly, digital marketing in virtual tours helps to increase traffic to the website. At the same time gives you an advantage over your competitors who have not invested in virtual tours 360. Here are the 12 Reasons Why Digital Marketing Can Help You Grow Your Business
There are many tools that help to create virtual tours of real estate and boost your real estate business. Step by step you will learn how to start a profitable real estate virtual tour. Eventually, you will discover how to improve your business.
Conclusion
When combined with marketing software, virtual tours can boost ROI, help promote your product and help buyers to deliver amazing properties.
Sharing your virtual tour is super easy and a great way to get more in touch with your company. You can even go as far as to include the key points of architectural renderings as part of your listed content, spreading the word about your business and the amazing properties you are offering to the buyer.