In this digital era, one can never find a business without Pay-per-click advertising. Pay-per-click advertising accounts for 10% of all Internet traffic and can help you absorb the traffic left behind by your SEO strategy.
Real estate utilizes the service of pay-per-click advertising to direct traffic to their lead magnets.
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The two most popular forms of digital marketing for real estate companies are,
- Google Ads
- Social Media Marketing (Facebook Ads, Instagram Ads, LinkedIn Ads, etc)
Both Google Ads and Social Media Marketing are extremely effective advertising platforms that work for a wide range of businesses, be it any small business or a large corporation.
Pro-Tip: Facebook ads are a great alternative to Google Pay per click, which once had a great ROI as a form of digital marketing.
How Facebook Ads work
Advertising on Facebook is a great way to generate real estate listings. Though, it is not an overnight solution for increasing revenue or generating leads to your business. Yet incorporating Facebook ads into your overall marketing plan can be a good secret to builders’ marketing success.
When you start using Facebook ads as a real estate agent, you start with the basics and build more complex ads over time. Once you are set up properly, you will start getting leads on your real estate site as you run a PPC campaign.
Facebook offers different advertising options that can be manipulated to achieve different goals. As a result, Facebook ads are a great way to raise the awareness of real estate agents and direct traffic to your site.
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How Google Ads work
Google AdWords offers real estate agents the ability to generate leads in less time compared to long-term SEO strategies.
Types of Google Ads available to generate qualified leads through Pay-per-click advertising,
- Search Ads: To generate new leads by searching for ads on Google, Bing, and other search engines.
- Display Ads: Get leads by running display ads using different images of your properties.
- Shopping Ads: You can create shopping ads
- Video Ads: To display video ads, particularly on Youtube
- Universal App: To market mobile apps through PPC ad
Pro-Tip: Display Ads are the best way to promote real estate business and boost sales.
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By using targeted options, it is easier to find people interested in buying or selling homes.
Most importantly, track your performance and see how well or badly your ads are performing. And change the ad content based on the results and try running the ad again.
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What is the purpose of PPC Ads in real estate digital marketing?
PPC (Pay per Click) is a service that Google and other search engines offer to promote websites and show them to people who want to visit real estate websites.
It is one of the 7 marketing ideas of home builders
These campaigns can channel traffic to different platforms to help market what you can offer.
Pay-per-click advertising can appeal to the target audience by showing ads on the websites they surf.
As a result, buyers can get a direct link to a real estate listing on Facebook, Twitter, or other social media platforms.This gives you direct access to the most valuable information about your property, such as location, price, and offers.
If increasing the list of buyers for your real estate site is your goal, PPC ads allow you to appear in front of your target audience now, rather than waiting for an SEO campaign to pick up steam over a period of time.
The Bottom line:
Overall, PPC outperforms other forms of advertising such as sponsored results, keyword ad bids, SEO, and retargeting lists associated with the real estate niche, as well as other types of marketing. Advertising by click helps generate an initial influx of traffic.
Internet marketing uses PPC where the advertiser pays the user who clicks on the ad. Eventually, this refers to the fact that most search ads are sold on a CPC(Cost per click) basis.
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Therefore implementing a pay-per-click advertising campaign will help your site appear on Google when potential buyers and sellers search for real estate agents in your chosen region.
If you have some good strategies to run ads, you will be able to bring more qualified home buyers to your real estate website and local listings today. And also, set up the ad campaign now with the help of Biorev digital and get ready to give it that boost!
