- Reasons why you should rely on real estate e-mail marketing
- Steps to schedule real estate marketing emails
- Email Marketing Tools
After we’ve already thought about the importance of a real estate website in our previous blog, it’s high time we broke the backbone of real estate e-mail marketing feasibility.
This can mean sending an introductory property email to new buyers or leads in your niche.
We speak to bring you the latest news and insights of email marketing in the real estate industry. As a result, you can adopt real estate e-mail marketing to generate leads.
Relevant post: Secret to builders marketing success
The preliminary procedures to be followed before running a real estate e-mail marketing campaign are,
- Learn more about the benefits of email marketing to real estate agents.
- Find out what kind of content is popular with potential clients,
- Discover the most effective ways to attract the attention of home buyers
- Develop your real estate marketing email newsletter
Pro-Tip: Remember! Interactive content is the King in any e-mail marketing strategy!
If you add these steps to your existing digital marketing plan, you will surely seal the deal.
Let’s take a first look at some of the reasons why you should rely on real estate e-mail marketing.
- E-mail marketing is cost-effective
- Acts as an interactive approach
- Reaches more number of audience
- Stay connected with your customer
- Increases ROI
- Boost sales
- Creates brand awareness
Read on to see how you can make your email campaign more effective for your real estate business.
With this help, we have gathered info on how to send an e-mail to maintain leads and sell your property.
Relevant post: 7 Marketing ideas for home builders
If you want to expand your business, you need to implement an effective real estate e-mail marketing strategy. And it should not simply deal with releasing MLS (Multiple Listing Service), interactive apps, hosting open houses, or spamming your email list.
Relevant post: Real estate interactive apps for home builders
The steps to be followed when writing your scheduled real estate marketing emails are;
- Write a letter about your expertise by direct mail, and remember that this is your first step in the real estate marketing process.
- The second email you send should be the email you use to determine how your real estate relationship will work with prospects.
- Further, you should always plan your real estate email marketing campaign template should be compatible with both mobile and desktop.
- After that, you need to encourage your recipients to open your communications.
- In addition, make sure your emails do not contain words that trigger spam and are not thrown into the Promotion tab.
- You can include clickbait subject lines, for example, 360 VR making big changes for small businesses, or so
Pro-tip: Focus on things that increase your response rates, such as using clickbait subject line, different formats, and different ads for each email.
In today’s technology-savvy environment, real estate professionals need to be able to expand their marketing strategy to include virtual tours on e-mail campaigns as part of their marketing strategies.
Similarly, each ad in your direct mail has its place, but if you combine it with a video, you will make a more lasting impression with perspectives.
In the same vein, for the real estate agents who want to master e-mail marketing, attaching a video or an infographic along with a website link should be of great importance. Because this redirects your potential buyers when they search online for information about real estate.
Pro-Tip: 2D animated explainer video not only attracts clients, but it is also cost-effective too
E-mail marketing tools:
On the other hand, use the best email marketing tools to improve your email click-through rates such as email automation, email analytics, and email optimization.
Whether you are using email marketing tools such as email automation, email analytics or simply saving your contacts manually, make sure you have the right tools at your disposal to grow and maintain your user base.
Pro-Tip: Mailchimp and Sender are the best free tools for e-mail marketing.
Subsequently, real estate agents have an advantage because we can use so much unique content. For example, you can include 3d virtual tours, virtual reality, 3d renderings, etc in our emails. These are the expectations of homebuyers in this digital age.
However, they can be also be mentioned along with links to the following,
- Social media,
- Blog posts,
- Infographics
- Video content, etc
And that’s how e-mail marketing creates engagement on your other medium as well.
Pro-Tip: As with other real estate marketing tips, use your email stream to help your brand grow and establish its name with your demographic.
To conclude the write-up
In short, if you can put all the content pieces together based on your business and use a show-stealer email marketing campaign. As a result, you can positively increase your sales and leads.
In the same vein, seek help from professional in developing a strong and consistent real estate email marketing campaign for your real estate business can bring leads.
However, take the time to test your real estate e-mail marketing campaign by heeding the tips and tricks listed above.
